Self-confidence is an essential precondition for becoming established as an entrepreneur. Carl Friedrich Bucherer’s self-confidence was based on his creativity, technical skills, his prudence and his steadfast adherence to his goals.

Since its formation 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. This continuity means that today Carl F. Bucherer is one of the oldest major Swiss watchmakingcompanies to be held in the ownership of the founder’s family in unbroken succession.

Continuity and independence are thus hallmarks of Carl F. Bucherer, as is the infectious dynamism that has again and again put the brand decisively ahead of its time. Blending tradition and innovation, it combined beautifully crafted filigree jewelry with watch making of the highest standard.